Nasoya Plantspired
Nasoya Plantspired
ROLE: Art Director | CLIENT: Nasoya
For over 40 years, Nasoya has been a proud leader in providing families with globally inspired food and simple plant-based protein: tofu. My agency was tasked to build out a visual branding campaign for the Plantspired line of Nasoya Plant based meals.
What is getting Plantspired.
Get Plantspired and get back to…
These meals are easy pouch vegetarian meals that are easy to make. We aimed to create content series that reflect the quick and easy process of making food so you can have more time and energy to get back to cycling, studying, laughing etc.
BRANDING TOFI.
Make it stand out.
Nasoya was looking for a mascot, who better than a tofu to play that mascot. We wanted to differentiate this Tofu by making it gender neutral. Tofi will be a continuing feature on Nasoya’s socials and will be included within merchandise.
UMASS GETS PLANTSPIRED
Plantspired Takeover
Partnering with UMASS and Nasyoa, we were tasked with an in person activation to create menus and web assets to promote Nasoyas takeover on campus. The event was a success, featuring branded merch, Nasoya food stations, and fun influencer events.
