sxm festival
sxm festival
Client: SXM Music Festival
Role: Creative Director
Creative Director for SXM Festival 2026, my focus has been to reconnect the festival’s identity with its Caribbean origins, infusing it with organic design, bold vibrant energy, and a sense of SXM family and togetherness. I revitalized legacy materials and crafted a refreshed look and feel across print, digital, and motion. Early launches include a new website, an updated color system rooted in the island’s palette, and a new social direction forming the foundation of a soft rebrand. More creative evolution is underway leading into the five-day festival from March 18–22, 2026.
responsibilities
Photo Direction
Social Marketing
Creative Direction
OOH
Animation Direction
Visual Identity
social media
organic overlays
Driven by the means to humanize and connect these artists with there fans, we made custom overlays connected to our big headliner artists
