sxm music festival
sxm music festival
Client: SXM Music Festival
Role: Creative Director
Creative Director for SXM Festival 2026, my focus has been to reconnect the festival’s identity with its Caribbean origins, infusing it with organic design, bold vibrant energy, and a sense of SXM family and togetherness. I revitalized legacy materials and crafted a refreshed look and feel across print, digital, and motion. Early launches include a new website, an updated color system rooted in the island’s palette, and a new social direction forming the foundation of a soft rebrand. More creative evolution is underway leading into the five-day festival from March 18–22, 2026.