nhl x astrazeneca
nhl x astrazeneca
Client: AstraZeneca x NHL
Hockey fans don’t usually talk about cancer screening. It’s just not part of the game. We teamed up with AstraZeneca and the NHL to launch Screen Time, the third season of Get Body Checked Against Cancer. A campaign that used the humor and quirks of hockey culture to spark real conversations about early detection. From mascots in clinics to goalies in waiting rooms, we reminded fans that taking care of your health is the most important play they can make.to a one-of-a-kind playlist—designed to inspire and support patients worldwide.
Print/Web/Design Support
SCREEN TIME
the body check cup
Screening can help find cancers early—before they have a chance to spread. By submitting a pledge and sharing the importance of getting body checked against screenable cancers, you're not only protecting your own health but also safeguarding the well-being of your family, friends, and fellow fans—and helping your team win the Body Check Cup!
Social Activation | Logo Design | Interactive Microsite
social
Online presence to promote the body check cup, on NHL platforms and before games. We tapped in to Eddie Olcyzyk, who is an NHL Alumni and Cancer Survivor to spread the importance of getting screened for Cancer.
